5.5 Million Generously Donated by SMAC to Hapag Movement, Acknowledges Customer Support
SMAC (SM Advantage Card), the largest loyalty program under retail giant SM, has made a remarkable contribution of P5.5 million to the Hapag Movement, thanks to the unwavering support of its members. The substantial donation, amassed during the holiday season, aims to combat involuntary hunger among Filipinos facing the challenges brought on by the pandemic and economic uncertainties. Throughout the month-long campaign held during the Christmas festivities, proceeds from every SMAC card sold were channeled towards the Hapag Movement and SM Foundation programs. Moreover, a portion of the extra points earned by SMAC members while purchasing select items from partner establishments, including the SM Store, SM Beauty, SM Appliance, Kultura, Surplus, Our Home, Baby Company, Crate and Barrel, Levi's, The Body Shop, Forever21, Ecco, and Miniso, were also donated to the Hapag Movement between December 15, 2022, and January 15, 2023. This enabled holiday shopping to take on a more profoun...