5.5 Million Generously Donated by SMAC to Hapag Movement, Acknowledges Customer Support

 
SMAC (SM Advantage Card), the largest loyalty program under retail giant SM, has made a remarkable contribution of P5.5 million to the Hapag Movement, thanks to the unwavering support of its members. The substantial donation, amassed during the holiday season, aims to combat involuntary hunger among Filipinos facing the challenges brought on by the pandemic and economic uncertainties.

Throughout the month-long campaign held during the Christmas festivities, proceeds from every SMAC card sold were channeled towards the Hapag Movement and SM Foundation programs. Moreover, a portion of the extra points earned by SMAC members while purchasing select items from partner establishments, including the SM Store, SM Beauty, SM Appliance, Kultura, Surplus, Our Home, Baby Company, Crate and Barrel, Levi's, The Body Shop, Forever21, Ecco, and Miniso, were also donated to the Hapag Movement between December 15, 2022, and January 15, 2023. This enabled holiday shopping to take on a more profound and impactful meaning. It's a powerful demonstration of how each SMAC member actively contributes to creating a "Globe of Good."

The generous donation from SMAC will provide support for supplementary feeding and livelihood initiatives implemented by the Hapag Movement's esteemed partners, namely the Ayala Foundation, Inc., Caritas Philippines, Tzu Chi Foundation, and World Vision.

Expressing her gratitude, Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer, stated, "We are very grateful to SMAC and the SM Group for their generous support for the Hapag Movement. This donation will have a significant impact on the lives of those who are experiencing involuntary hunger, especially as the movement aims to expand its reach this year to help more of our vulnerable kababayans."

Jay Beltran, SMAC Head of Sales and Marketing, emphasized the program's success, remarking, "This program is a true demonstration of the heart and generosity of SMAC members, as well as the SM brands and its affiliates who came together and supported this campaign. All SMAC membership cards sold and all purchases made with SMAC converted into a donation amount that far exceeded our expectations. SMAC became a channel through which members were able to bless our fellowmen who are experiencing involuntary hunger with the Hapag Movement."

Beltran further expressed gratitude to customers, recognizing their pivotal role in raising an astounding PHP 5.5 million within just one month. He added, "We are immensely grateful to our customers for choosing to shop for a cause by using SMAC. Through your support, vulnerable families will receive proper meals and livelihood training."

Globe's Hapag Movement leverages technology and collaboration to aid 100,000 families experiencing involuntary hunger through supplemental feeding and livelihood support. According to the latest Social Weather Stations survey, an estimated 2.7 million Filipino families endured involuntary hunger in the first quarter of 2023.

Individuals who wish to contribute to the Hapag Movement can donate through GCash and credit cards or transfer their unused Globe Rewards points via the GlobeOne app.

To stay informed about Globe's initiatives, visit their official website at https://www.globe.com.ph/.

Comments

Post a Comment

Popular posts from this blog

Cafes in Cebu: Backstory Kitchen and Cafe

Image
One of the best ways to enjoy a weekend is to go to a newly-opened cafe. I went to Backstory Kitchen and Cafe a couple of weekends ago and I got an awesome meal at an awesome new place. I have been wanting to go this cafe for some time, but I just cannot find a place to park during weekdays. Going there on a weekend was indeed a brilliant idea and I want to go back there more often.
Read more

Let's Eat Bai celebrates first year with milestones

Image
Before the COVID-19 pandemic, Let’s Eat Bai (LEB) was a private Facebook group to discuss food trends and the up-and coming restaurants in Cebu. Over time, it became Cebu's biggest and most engaged food community with more than 120,000 members. During the lockdown, the demand for food delivery services grew with more Cebuanos opting to stay and dine at home. In response, LEB shifted to a digital marketplace to support food entrepreneurs open businesses and sell their products online.  As it turns one, LEB boosts its entrepreneurial ecosystem and unveils more platforms to help support Cebuano food entrepreneurs as they learn, grow and expand their business. Certified Vendors Program The Certified Vendors Program is at the forefront of LEB’s platforms. The program, which is open to all who are part of the LEB Facebook Group, aims to help entrepreneurs build their brand, expand their reach and build a self-sustaining business. It allows members to avail of exclusive benefits and serv
Read more

GTalks Event Explores AI's Potential to Empower Women in Tech: GCash and Connected Women Lead the Way

Image
In a resounding endorsement of the transformative power of Artificial Intelligence (AI), GCash, the leading mobile wallet, and Connected Women, a prominent advocate for women's empowerment, came together to celebrate UN Women in Tech day at the recent GTalks event. Held on April 25, 2023, the event shed light on the multitude of opportunities AI presents for women, highlighting the vision shared by both organizations: to foster financial inclusion and offer remote employment prospects through AI training programs. Gina Romero, co-founder of Connected Women, emphasized that women from diverse backgrounds and varying financial standings can harness the potential of AI. With the rapid growth of emerging technologies, including AI, and the increased acceptance of remote work, women now have the opportunity to upskill and earn a livelihood from the comfort of their homes while juggling familial responsibilities. Drawing from her own journey, Romero shared her experiences ranging from pi
Read more